Boeing possibly moving to Puget Sound

Lawmakers are currently attempting to push forward a wide-ranging multibillion-dollar package of incentives in order to have aerospace giant Boeing Co. build its next major jetliner in the Seattle area.

The company’s Long Bear plant was rumored as a long shot to get the work. Instead, it’s set for closure.

Washington Gov. Jay Inslee called the Legislature into a special session that began Thursday in an attempt to pass a package of bills that would include $8 billion in tax savings for Boeing so it can build its next-gen 777 wide-body jet in Puget Sound.

Southern California used to be the king of the aerospace industry. Now it just continues to be overlooked. The number of aerospace workers in Los Angeles County fell to 56,780. In 1990 there were 189,035 workers. That’s a 70 percent.

Now there have been rumors floating around for the last 70 weeks as to where the next project would go for the next several decades. However, Boeing itself was largely silent on this subject.

Washington is the most likely choice due to the proposals and tax incentives it’s giving to Boeing.

There is a large number of people in the field who are out of work and can’t seem to find a job. That’s why they should try working for themselves.

As for me, I’m working for myself, working with a great company called Organo Gold. We sell coffee. It’s easier to sell then most products due because coffee is habit forming. Many people drink it without a second thought. Why? Because we don’t have to. It’s not like a pill we need to take to survive. We have to remind ourselves to take it. With coffee, we want to drink it. I’ve been a coffee drinker for years. You should try ours. On top of that, it’s cheaper than most brands. Check us out.
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Seniors: Why social media can help the elderly

Among seniors, there has been an increase wanting to learn as much as possible about retirement and related financial topics from social media, according to research conducted by BrightWork Partners for MassMutual Retirement Services. Those who are paying into a retirement plan are more socially active than those who aren’t.

Seniors going more social

Seniors going more social

According to statistics published by Brock University, 30-50 percent of students continuing their social media education are seniors or retirees, while more than 90 percent of students are over the age of 40.

Social media has obviously made an impact on the elderly.

However, besides learning more about retirement and other financial subjects, they are also reaping several other benefits of social media interaction, whether they know it or not.

They get to meet like-minded people. One of the advantages of using social media is that they get to meet people their age so they don’t have to be lonely. They can even enjoy the feeling of being connected with the world.

If you’re not too skeptical of your privacy, consistent or even irregular participation in social media can help learn more about what is happening in the world of retirement planning and financing.

In fact, a study that was recently published by Springfield Insurance Company showed that 71 percent of their retirement plan applicants use at least one networking site on a regular basis. It jumped by about 5-7 percent from last year. It also means that roughly 5 million people use it to research retirement plans.

Reaching out to the community would make their retirement lives pretty easy, comfortable and financially strong.

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Coffee: It just sells.

It’s simple. It’s easy. It’s coffee. That’s the slogan for Organo Gold, a coffee company that pays.

Why coffee?

There are three industries that make money no matter how bad the economy gets: Alcohol, tobacco, and coffee. Why? Because all three can be addictive. Furthermore, Organo Gold sells coffee, tea and hot chocolate. I don’t know about you but I honestly can’t think of anybody who doesn’t drink one of those three.

This sounds like it would be so much easier to sell than anything I’ve seen. Why? Because everyone drinks it. When you sell supplements or patches you have to prove they work. For example, at a demonstration, you might call up volunteers. You go through the typical spiel, asking about pain levels, asking where it hurts. Then you might put a patch on the volunteer’s affected area and the pain usually subsides. That’s when they decide they like the product. You know it’s not a placebo effect because it also works on animals like dogs and horses.

However, with coffee you don’t need all that. You just sell it because people need to have it in their systems. They crave it. You don’t need to prove it works, unlike some other MLM companies. You just need to prove it tastes good.

Coffee just sells.

After a federal judge throughout a lawsuit against McDonald’s due to its unhealthy menu supposedly making children obese, the company began losing money with its healthy choice menu. McDonald’s started looking for alternatives, so it hired an advertiser from outside the company to look at how it can stop losing money. The advertiser said, coffee. He said that McDonald’s had more locations than Starbucks. If McDonald’s wanted to stop losing money it needed to compete with Starbucks. So, it put out a better quality coffee and changed the lid to be more like Starbucks. It’s now called McCafé. Now coffee brings in more revenue than anything else on the menu. It’s also the most advertised.

coffeeTo add to the idea that “coffee just sells” Dunkin’ Donuts changed its look to be more like Starbucks despite being anti-Starbucks for many years. In fact, Dunkin’ Donuts even changed its logo from a donut to coffee.

Why do we sell coffee? Because it’s a guaranteed seller. It’s a hot commodity that will never go away.

If you’d like to begin making money, we recommend Organo Gold. Check us out!
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What is the best time to post on Facebook?

Several studies have been done that attempt to show us what the best time is to post on Facebook. Some agree, some don’t. Still, these studies may not be entirely accurate? Why? Because it depends on your audience.

According to Marketing Charts, research has shown that a Facebook post will receive about half its reach within the first 30 minutes after the post is created.That is why you should determine when most of your fans will be on Facebook and try to schedule your posts around that time.

How do you do that? First, you need to determine who your audience is. What’s your demographic? To determine this, you can check out who is liking your posts. Do you have a small audience? If so, what is its age range? Where is it mostly from? If it’s a small area try posting when people liking your posts might be mostly online. If it’s a large area, look at time zones and go from there.

Next, try to think about the people’s day. Are they school aged? College students? Moms or housewives? Do they work a 9 to 5 job? You can use these factors to decide when they might be on. For example, if your audience is full of people working from 9 in the morning to 5 in the evening it would be better to post before 9 am or after 5 pm. Meanwhile, if your audience is full of college students it might be more hit or miss, because a college student’s schedule can fluctuate.

However, even much of what I’m saying may be changing, because most people have smart phones.

In fact, according to Facebook, 819 million active users use Facebook’s mobile services as of June 30, 2013. Furthermore, according to Social Media Today, smartphone users spend more time using Facebook on their cell phones than they do searching on Google.

In another starting statistic, according to Constant Contact, 80 percent of 18- to 44-year-old smartphone owners check Facebook when they wake up in the morning. That’s before they do anything else! That is why it might be a good idea to try posting on Facebook between 6:30 and 8:30 in the morning.

After 8:30 it’s better to post again from 5-8 pm. Why? Because according to Intomobile, 86 percent of smartphone users reach for their phones while watching TV. Still, your posts may or may not have to compete with the friends of your audience also posting around that time.

Sometimes posts might get more traffic during off peak hours when less posting might be going on. Therefore, we recommend that you post at a time when the majority of your fans might be on but there isn’t much posting going on.

According to Social Media Today, Only about half of users look at Facebook while at work or school. And while it’s not exactly safe if they’re driving, many users check Facebook while commuting to work or school.

The bottom line is this: Only post when your audience will see it. This is unique only to you and your business.
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Kloutscore: Automating your social media

How would you like to have a Klout party? The only way to have one is to improve your Kloutscore.

What is a Kloutscore? Think of it as a credit score for social media. The more influential you are, the higher your score is.

There’s just one problem: You can only increase your influence on social media if you actually use it. However, small business owners might have a difficult time posting 24/7 with limited resources. Still, they want to gain influence quickly in a short period of time. That’s why they automate their posts to go out periodically every day.

LinkedIn status updates can be sent through Twitter. Twitter posts can be sent through Facebook status updates. According to Social Media Today, Facebook even lets you schedule your posts to go to your fan page to go out throughout the day. Some people even schedule their posts on Sunday to go out for the rest of the week.

However, most people have more than one social media account. Trying to schedule on just a handful of sites can be a hassle. Trying to set your schedule when you have numerous social media accounts (and social media sites pop up all the time!) can be a nightmare.

What’s the solution to this dilemma? Is there a solution? You can post on sites like LinkedIn, Foursquare, Facebook, Twitter and a couple others using Hootsuite. However, I’ve used it for a year and I wouldn’t recommend it. I call it Glitchsuite because it’s prone to glitching. Sometimes you get an error message saying a post couldn’t be posted. Editing a post can be a hassle. Sometimes it would even delete a scheduled post. Other sites you can use include Postplanner (Facebook), TweetLater (Twitter) and ViralTag (Pinterest), though I wouldn’t recommend them if you have multiple accounts you’re using. At least Hootsuite, TweetDeck, and now, X-Treme Biz allow you to post on multiple accounts at once!

However, sending the same post everywhere is not exactly the best practice. You really should optimize the spread of posts throughout the day when most of your audience might be on.

Many users might read something they like and want to share it. However, they don’t want to “overshare” a message in a short period of time. That’s what Bufferapp (or Buffer) is for. Buffer can make your life easier because it is a smarter way to schedule the content you find. It can use custom scheduling, detailed analytics and multiple accounts to accomplish your goal. It’s a great way to spread your activity throughout the day.

If you really want to get your social media going you can also use IFTTT, Zapier, Socialoomph and many others. Those tools work on “Action & Reaction” — or better — “Trigger & Reaction.” IFTTT and Zapier use “recipes” to automate social media activity. If you place a message on one platform they will trigger an action. If you have a new follower you can have IFTTT or Zapier send a welcome Tweet to your new follower.

Which of these tools you use depend on you and your business. No social media automation tool fits every need.

Which one is your favorite tool to use?
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Brand loyalty disappearing

Several different kinds of studies are all saying the same thing right now. Brand loyalty is disappearing at an alarming rate. Customers are putting less trust in the brands that they buy and even switching brands more often. The 80/20 rule – 20 percent of the customers purchase 80 percent of the volume – has become the 60/40 rule but even that’s going 50/50.

What does it mean that we’re moving toward a 50/50 rule? It means that loyal and disloyal customers are generating the same amount of volume. As a result, many marketing tactics are now in doubt. Does this mean marketers should invest less in loyalty programs? More? Should they just stick to methods that have always worked like investing in mass media?

Does any of this really surprise anybody? It is interesting to point out that commonly, a top brand doesn’t stay on top very long anymore. I can take as little as a year for a loyal customer base to melt away. One example is that Nokia, once on top of the cell phone industry, lost it’s customers to Apple and Samsung.

Still, there are exceptions. Customers might be willing to commit to up to five brands as long as those brands serve a purpose. That’s the brand paradox. People only like certain brands but put less trust in brands in general.

Why is brand loyalty down?

1: Brands can’t keep up with rising customer expectations. Declining brand loyalty is an issue for many companies, despite making heavy investments in improving customer service. With the “What have you done for me lately?” attitude many people have today, they tend to not care where a company was a year ago. Furthermore, they tend to have the same expectations across an industry. If one supermarket has bad customer service, the customer might think a rival might as well. Companies that have a certain history and older infrastructure might not be able to cope with today’s fast-paced rate of change.

2: Loyalty programs don’t work. Many companies try to buy loyalty through the use of loyalty cards. Those card really just cut profit margins on existing customers. Instead of creating loyalty they lose money. You can’t buy loyalty. You have to earn it.

3: Digitization makes everything transparent. With smart phones we now have smart shoppers who use their phones to compare prices while shopping. If a brand doesn’t stand out or tell people why they absolutely must buy it then they will shop for whatever is the cheapest.

4: Companies that lose customers tend to focus on a few points rather than customer service as a whole. My last computer was a Gateway. The first time it died, it had Blue Screen of Death. I tried to have Geek Squad fix it but they couldn’t without the startup disk. Naturally, I searched high and low. I couldn’t find it. So, I called the manufacturer, which made me run around in circles and jump through hoops before I finally found someone to talk to, who was no help at all. I gave up and ordered the disk online. What did I decide after that experience? I’m never buying another Gateway computer again. When companies don’t focus on customer service, customers could get lousy service. That’s how customers are lost.

Now everything is a commodity. Those four causes of customer disloyalty all point in the same direction. Digitization has created a rift between the customer’s expectations and what the average company is offering.

What’s the solution? Get back to the basics. There are two ways to escape the commodity market. First, the company can work more efficiently, making the product cheaper. Second, it can offer a unique value a similar brand might not have. It used to be that the company could do one or the other. Now, in order for the company to strive, it has to do both.

Furthermore, the company needs follow these three rules:

1:Treat customers well. A satisfied customer will probably return.

2: Treat employees well. Happy employees tend to work better, faster and more efficiently.

3: Do good for society. Companies that have good reputations tend to bring in more customers.

Customer disloyalty is on the decline and marketing can’t solve the problem. Instead, the people in charge of the company need to take a long, hard look at what makes their product stand out. Unique. Then they can take it from their in the hopes that they bring in more customers.
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Youth unemployment: 15 percent can’t find work

Associated Press on youth employment

WASHINGTON October 21, 2013 (AP)
By PHILIP ELLIOTT Associated Press


Almost 6 million young people are neither in school nor working, according to a study released Monday.

That’s almost 15 percent of those aged 16 to 24 who have neither desk nor job, according to The Opportunity Nation coalition, which wrote the report.

Other studies have shown that idle young adults are missing out on a window to build skills they will need later in life or use the knowledge they acquired in college. Without those experiences, they are less likely to command higher salaries and more likely to be an economic drain on their communities.

“This is not a group that we can write off. They just need a chance,” said Mark Edwards, executive director of the coalition of businesses, advocacy groups, policy experts and nonprofit organizations dedicated to increasing economic mobility. “The tendency is to see them as lost souls and see them as unsavable. They are not.”

But changing the dynamic is not going to be easy.

The coalition also finds that 49 states have seen an increase in the number of families living in poverty and 45 states have seen household median incomes fall in the last year. The dour report underscores the challenges young adults face now and foretell challenges they are likely to face as they get older.

A young person’s community is often closely tied to his or her success. The Opportunity Nation report tracked 16 factors — Internet access, college graduation rates, income inequality and public safety among them — and identified states that were doing well for its young people.

Topping the list of supportive states are Vermont, Minnesota and North Dakota. At the bottom? Nevada, Mississippi and New Mexico.

“Their destiny is too often determined by their ZIP code,” said Charlie Mangiardi, who works with Year Up, a nonprofit that trains young adults for careers and helps them find jobs.

“We have the supply. We don’t have a lack of young people who need this opportunity,” Mangiardi added.

Just look at some of the nation’s largest cities. Chicago, Houston, Dallas, Miami, Philadelphia, New York, Los Angeles, Atlanta and Riverside, Calif., all have more than 100,000 idle youth, the Opportunity Nation report found.

“Often times they lack the social capital in life,” Mangiardi said. “There’s a whole pool of talent that is motivated, loyal and hardworking.” They just can’t get through an employer’s door, he added.

That’s why Year Up spends a year working with high school graduates to teach them career skills such as computer programming or equipment repair they can use when the program ends. It also includes life coaching so they can learn skills such as time management. More than 4,500 young adults from urban areas have completed the program and 84 percent of them have found work.

But it’s a far tougher time for other young people.

In Mississippi and West Virginia, 1 in 5 young people are idle — higher than their older neighbors. Mississippi has an overall unemployment rate of 8 percent, while West Virginia posts about 7 percent. Like most states, they saw their unemployment rate fall since 2011, but researchers caution that shift could come from fewer residents looking for work and from more who had simply given up their search for jobs.

And it’s not as though the challenges emerge from nowhere. Quality early childhood programs help students from poor families overcome societal hurdles, and on-time high school graduation rates often follow quality schools — other factors Opportunity Nation examined in its report.

“A lot of times we don’t want to look at data because we don’t want to be depressed,” said Rob Denson, president of Des Moines Area Community College in Iowa.

But it’s an uncomfortable reality that needs to be addressed, he said.

Using previous years’ reports from Opportunity Nation, Denson helped rally community organizations in his city to develop a pilot program to help students as young as 14 find summer work.

“When we got the index, it really allowed us to use it as a rallying point for all of the community-based organizations we work with to say, ‘Look, this is what the world sees when they look at Iowa,’” he said.

Starting next summer, Des Moines students will be placed in paying jobs, part of a citywide collaboration to help its urban communities. It will help older adults, as well, because crime rates are expected to fall, he said.

“If they’re not in school or at work,” Denson said, “they’re not usually doing something positive.”
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Be preprared to work through retirement

A growing number of about four in five Americans who are seniors or older people can expect to work through retirement. This is a sign that traditional retirement is out of reach for many Americans, according to a survey last week.

Americans aged 50 and over who are currently working, about 82 percent are expecting to work in some way while they are retired. Therefore, retirement is increasingly becoming a misnomer.

The economy — which is still sluggish — combined with 401(k) retirement plans and inadequate savings are what’s killing the idea of a traditional retirement. Further compounding the problem is the expected increase in lifespans.

All this creates a chicken soup of workers facing a grim outlook on financial prospects. And people used to refer to the retirement age as the “golden years.”

Not counting pensions and homes, roughly 39 percent of people who took the survey said they have less than $100,000 saved up for retirement. About a quarter said they had less than $10,000.

However, many workers at their jobs can’t expect to work until they die. In fact, according to the survey, a third of retirees said they were forced to retire. They didn’t have a choice but to decide to retire.

This means they were forced to leave due to falling ill or being laid off. The number is a staggering 54 percent for retirees younger than the age of 65.
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10 social media mistakes and how to fix them

From time to time, social media providers tend to receive questions from people about why they’re not getting the kinds of attention they’re looking for or how they’re making mistakes.

These small businesses have poured months into social media without any kind of success.

How can I correct my mistakes?

What am I doing wrong?

What’s wrong with our fanpage?

Is it just me or does social media not work?

These are just some of the questions you might be asking yourself, or even the kind people in charge of Twitter, Facebook or LinkedIn.

You might even be pulling your hair out.

stressed out about mistakes?

Are you stressed out about making mistakes with your social media campaign? That’s no reason to pull your hair out!

That’s understandable. We’ve all been at the point where we’re struggling to get by on little to no money. You set up your own blog. You join Twitter. You join Facebook. You learn how they work. You connect with your friends and family and even enjoy checking up on them. It’s fun, it’s easy and it’s simple.

However, social media for business is different.

Now you’re using it as a way to make money. You create a fanpage and tell all your friends about it, thinking it’ll bring in all kinds of likes for you. It sounds simple enough. It’s not.

While it may be easy to use social media to stay in touch with friends, it’s brutal when you try to use it for business. If you don’t know what you’re doing, it’s the opposite of easy.

Here are 10 of the most common social media mistakes and how to fix them:

1: You aren’t posting enough. If you don’t post, how are you supposed to attract attention? When you don’t post, no one will know you. You can’t get likes, re-tweets or replies. Get your name out there. Post as many times as you can, no matter how many — or how few — fans you have. The only way to attract visitors is to stay active.

2: You don’t know what to post. This is a common problem. We all get writer’s block. However, the Internet is chalk full of ideas. If you still can’t think of anything, share someone else’s post! Just give proper credit.

3: You’re not being personable. Many businesses just talk about the company, rather than getting to know their fans. The main point of social media is to connect with people. You can’t do that if you’re just posting generic messages. You don’t need to be entirely professional, but just talk to them.

4: You’re too scared to screw up so you do nothing. If you don’t do anything out of fear of failure you’ve already failed. If you don’t at least try you can’t say you wouldn’t have been successful. You have to start from the ground up anyway, so it might as well be now.

5: You aren’t making an investment. Social media takes time and sometimes money. In order for it to work, you must invest the time and energy to make it work. Put in the time or it won’t work.

6: You aren’t active in your social media communities. There are already active communities all over social media. LinkedIn has groups. Twitter has hashtags and chats. Facebook has fanpages and groups. You don’t need to do a whole lot, just find these communities and start posting.

7: It’s all about you, you, you. You shouldn’t just use your accounts to broadcast your business everywhere. If you give them what they want to see, more people will follow you.

8: You hired the wrong person. Many people call them social media experts. Just because they say they are doesn’t mean they are. Many of them are untrained and unskilled, so they’ll make mistakes and you won’t make money. Be careful. Find out how the past clients feel about the “expert” and check the website.

9: You took the wrong advice. That happens to everyone. Make sure to research any advice you’re given and understand what makes it effective. Ask around, check their website to make sure they have the proper expertise to give advice or get a second opinion.

10: You haven’t given it enough time. It can take time to build a following. Just be patient. It can take months before you start seeing some success but you have to put in the effort every day.

Working social media can be difficult. You have to do research in order to improve. Be patient and give it time, it’ll come. For any questions you may have, check us out.

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Social Media is the new Word of Mouth

It’s well-known that social media has totally transformed the Internet with the way people interact with one another. In fact, thanks to websites like Facebook, LinkedIn and Twitter, social media has officially replaced the “word of mouth” as a way to do business.

What is the word of mouth?

Why Social Media is Now The New ‘Word of Mouth’ image SocialMediaIconcollage 300x203

Social Media is the new “Word of Mouth.”

Before the Internet and later social media came into existence, small businesses had to rely on people liking a product enough to talk about it. That was hard to do because unlike social media, the word of mouth sphere of influence is small.

Now we see social media doing essentially the same thing on a far larger scale. That’s what makes social media a far more effective business building, marketing and advertising tool.

There’s nothing better for a business than to have millions of potential customers. Many of your customers are even likely to talk about your business on social media, telling potentially millions of other people about your product. Why wouldn’t you want your business using it?

Why is this medium such a word of mouth?

Social media is perfect for the modern culture as a word of mouth marketing system because it provides instant answers to your questions, something modern society craves.

Furthermore, virtually no one is surprised that the modern attention span is now next to nothing. One think might be trending on Twitter one minute, something else the next. For that matter, we’re always moving from one thing to another, from device to device.
Then we move back, all this to get our “fix.”

That’s what social media helps us do. What is Twitter? What is Facebook? It’s an endless stream of instant information. Are you thinking of buying a product you’re not sure about? Run a hashtag search for it. You’ll find reviews for the product.

Word of mouth advertising used to be hearing from just a handful of people. Social media, on the other hand, allows you to get information for a product or service from pretty much anybody, anywhere in the world, anytime, all with just a single click of a button.

This way, you get more in-depth information than you would’ve otherwise had access to. That’s how social media revolutionized the way we shop.

For that matter, it doesn’t even stop at Twitter of Facebook. Amazon allows its users to review a product they’ve bought. Netflix lets users review movies. Yelp is a social media site that specializes in reviewing businesses. Before shopping at a business you’ve never been to before, you can visit its business page on Yelp and see how other shoppers feel about everything from prices to the customer service at the specific store they shopped at. These are first-hand accounts.

Social media will probably always play a large role in modern business, and it’s totally changed the way we shop.

Any savvy entrepreneur, telemarketer or business owner would want to take advantage of all this massive medium has to offer. You should check us out.

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