Several studies have been done that attempt to show us what the best time is to post on Facebook. Some agree, some don’t. Still, these studies may not be entirely accurate? Why? Because it depends on your audience.
According to Marketing Charts, research has shown that a Facebook post will receive about half its reach within the first 30 minutes after the post is created.That is why you should determine when most of your fans will be on Facebook and try to schedule your posts around that time.
How do you do that? First, you need to determine who your audience is. What’s your demographic? To determine this, you can check out who is liking your posts. Do you have a small audience? If so, what is its age range? Where is it mostly from? If it’s a small area try posting when people liking your posts might be mostly online. If it’s a large area, look at time zones and go from there.
Next, try to think about the people’s day. Are they school aged? College students? Moms or housewives? Do they work a 9 to 5 job? You can use these factors to decide when they might be on. For example, if your audience is full of people working from 9 in the morning to 5 in the evening it would be better to post before 9 am or after 5 pm. Meanwhile, if your audience is full of college students it might be more hit or miss, because a college student’s schedule can fluctuate.
However, even much of what I’m saying may be changing, because most people have smart phones.
In fact, according to Facebook, 819 million active users use Facebook’s mobile services as of June 30, 2013. Furthermore, according to Social Media Today, smartphone users spend more time using Facebook on their cell phones than they do searching on Google.
In another starting statistic, according to Constant Contact, 80 percent of 18- to 44-year-old smartphone owners check Facebook when they wake up in the morning. That’s before they do anything else! That is why it might be a good idea to try posting on Facebook between 6:30 and 8:30 in the morning.
After 8:30 it’s better to post again from 5-8 pm. Why? Because according to Intomobile, 86 percent of smartphone users reach for their phones while watching TV. Still, your posts may or may not have to compete with the friends of your audience also posting around that time.
Sometimes posts might get more traffic during off peak hours when less posting might be going on. Therefore, we recommend that you post at a time when the majority of your fans might be on but there isn’t much posting going on.
According to Social Media Today, Only about half of users look at Facebook while at work or school. And while it’s not exactly safe if they’re driving, many users check Facebook while commuting to work or school.
The bottom line is this: Only post when your audience will see it. This is unique only to you and your business.
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